Five top tips that estate agents should be implementing in 2023

Five top tips that estate agents should be implementing in 2023

Early indications are that 2023 may not be as devastatingly bad for the UK property market as people thought, but nevertheless there are always ways to improve and a bigger slice of market share is always good, so here are 5 quick tips that might give you and your agency the edge in 2023: 


1. Leverage Online Tools: Estate agents should take advantage of online marketing tools, such as Google Ads and social media, and use them to reach new buyers and renters. 
 
2. Invest in Automated Technology and Tools: Investing in digital tools and other automated services, can help improve the speed, efficiency, and accuracy of sales and rental processes.  With all sorts of automations from Rezi available to help including an automated viewing attendance tool or even a viewing follow up automation, this is an easy win for Rezi customers 
 
3. Create a Comprehensive Website: Estate agents should ensure their websites are comprehensive, informative, and easy to navigate. Investing in search engine optimisation (SEO) can further enhance visibility on the web. 
 
4. Make Video an Essential Part of Your Communications Strategy: Video has become increasingly popular among estate agents and is incredibly popular with buyers and sellers.  But it can also be a really effective way of communicating with your clients using tools like, Loom and BombBomb. If anyone is thinking about using video either as a part of their suite of property marketing tools or to promote themselves or their business or even just as part of their communication routine I am more than happy to have a chat to talk you through how I have used it in my agency and answer any questions you might already have. 


5. Communication is key.  Use all these tools above to aid your communication with your clients, not replace it.  Be visible, talk to your clients and give them options.  Proptech allows you to handle more clients more quickly, but you cannot beat personal connections and it will be vital this year to nurture these relationships. 


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