New Marketing Services
I know what you are thinking - how can it be easier and harder at the same time?
Social media has made it so much easier to get a message direct to our potential customers, but this ease of communication now means we are all exposed to a ridiculous number of marketing messages every day, so actually getting your messages noticed can be tricky. A search on Google will tell you that the average adult in the UK is exposed to anything from 3,000 to 10,000 adverts a day but of course nobody really knows for sure. However, a journalist for The Guardian used some Google Glass style spectacles back in 2005 for just 90 minutes and during that time recorded over 250 adverts from 100 different brands in 70 different formats - he could only remember 1 advert at the end of the 90 minutes.
So getting your brand seen ahead of all the other agents in your area, not to mention the national agents with 'local property experts' looking to tap in to your patch, is a lot harder than it was 20 years ago when you simply needed a couple of pages in the local free paper. But this is where we can help!
New Marketing Services
Our new agent marketing services department has an array of products and services to help agents of all sizes and with a variety of budgets. We are now able to offer introductory social media packages all the way up to entirely bespoke content creation and Facebook advert management services.
Social Media Manager
An introduction to social media, designed to help give you organic exposure and keep your brand in the front of your existing contacts. With a daily post (5 a week) created to engage and entire customers. Perfect for agents who know they should be posting more on social media but do not have the time or inclination to do it themselves.
Facebook Advert Management
A real lead generation tool, best used in combination with one of our content creation options but available as a stand alone product. We will work with our clients to set up their Facebook page and Pixel to make sure everything is fully optimised and after an initial onboarding call we will create your first custom audience, your account manager will develop your audiences further and even use your own data from Rezi to track down past valuations who have not yet gone on the market and put your adverts in front of them and can even use the Facebook algorithms and data to identify Facebook users with similar online profiles to your customers who may well be your customers of the future based on their internet usage.
If you have ever felt like a company is following you around the internet, well this is what our Facebook Advert management solution can do for you, ultimately helping to land valuation leads direct to your inbox!
Brand Builder
Our entry level content creation service, again designed with the busy agent in mind. Most agents know that a monthly blog carefully curated to provide helpful content to potential sellers is a useful tool, not only can it help with your SEO but it can help to gain trust with sellers and landlords looking for an agent. So, with Brand Builder our agents receive a monthly blog, that we then promote through their choice of social media platforms and via a newsletter sent out to their own database of clients in Rezi. Helping to not only nurture existing relationships but develop new ones.
In addition to the online element our Brand Builder clients also receive access to what I call a sold in your area letter, the good old fashioned 20/20 letter. When you agree a sale there is often no better way to attract more business than to notify homeowners who live locally of your success and now with Rezi Brand Builder you can generate those letters in seconds.
Social Butterfly
For those agents who want to take their social media presence to another level, our Social Butterfly option provides them with everything you get in Brand Builder and our Social Media Manager, plus additional monthly blog and a Monthly Market Comment blog, giving them a total of 3 blogs to share throughout the month, as well as the supporting posts direct to their social media channels to continue to drive traffic.
and for those looking for a truly bespoke service we have our Market Dominator service that includes all our other products, plus entirely exclusive and bespoke content created just for them every month so that they can really dominate social media and local SEO and give themselves the best opportunity to generate valuation leads.
If you would like to discuss our social media and marketing services then contact [email protected]
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