Part 1: Communication & why it is vital in modern estate agency in the UK
In this modern world of communication it has never been easier to stay in touch with each other, but somehow we still struggle to maintain acceptable levels of communication and to meet the expectations of our clients when it comes to staying in touch with them.
A survey carried out recently found that 6 in 10 Britons admitted that they are rubbish at keeping in touch with friends or family, takings days, weeks or even months to return calls. Our friends and family are likely to forgive us if we aren’t the best at getting back to them, but someone thinking about selling may not be as forgiving and someone who has already appointed us is more likely to become frustrated than our family if we don’t call back the same day.
The Importance of Keeping in Touch with Potential Clients
As a business owner, one of the most important things you can do is to stay in contact with potential clients. This is especially true when it comes to cultivating relationships and growing your customer base.
Sadly, the reality is that many businesses neglect their potential clients by not maintaining timely communication. This could be due to busy schedules, lack of resources, or not understanding how to effectively use technology to automate their communication. Using proptech cleverly can help with communication, whether its ways to stay in touch with existing clients, or ways to seek out and connect with new clients. Over this series of short read blog posts I will discuss the importance of communication, tips for different ways the modern estate agent can communicate with existing and potential clients as well as some interesting facts, hints and tips on communication.
If you can’t wait for the next instalment then get in touch and I can show you ways you can improve communication in your business and help get you connecting with more of your existing and potential customers.
For a demonstration on how some of the automations within Rezi can improve communication with existing clients and buyers (which of course could lead to them becoming sellers too) then get in touch
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